Germany’s most successful marketer and distributor in the food sector.

Who are we?

Importhaus Wilms is Germany’s most successful marketer and distributor in the food sector. We are part of the Zertus Group based in Germany and the UK. With its 2000 employees, the Zertus Group produces and markets high-quality food and beverages, including its own brands such as BioZentrale and Dextro Energy.

For over seventy years, we have been successfully, innovatively, and passionately connecting (food) brands and retail from our locations in Walluf, Alzey, and Dachau. Clear added value on both the manufacturer and retailer side is always at the centre of our services. In specific terms, this means we take care of all the sales, logistics, and marketing tasks involved in the complex marketing process – making us a total solution provider.

In short, we are experts in sales, logistics and brands – for the food and non-food sectors alike. With a wealth of experience and creativity, we have been successfully establishing brands on the market for over seven decades. We currently have more than 30 partners in our portfolio.

Karl Henecka - Managing Director

Close to the market, new ways into marketing

Thanks to our dense distribution network with over 100 employees, our high-performance logistics centre, and our extensive marketing expertise, we are very close to the market and to consumers. Our routes are short, we are fast and flexible. And that’s how we respond to the individual needs of our partners, from start-ups to multinationals. We are partnership-based, sincere, and human in our relationships, both internally and externally. We have been serving many of our brands for decades.

Our products regularly win industry awards in many categories and are usually market leaders. This is all thanks to our highly sustainable brand and customer care, new and creative ways of marketing, and our extremely committed employees.

To our services

Our History

  • 1950

    Gründung

    Gegründet durch Karl Heinz Wilms als Importhaus Wilms & George GmbH in Wiesbaden

  • 1960

    Umbenennung

    Umbenennung in Importhaus K.H. Wilms, Wiesbaden

  • 1977

    Fisherman's Friend

    exklusiv Vertrieb der Marke Fisherman’s Friend in Deutschland

  • 1983

    Meilenstein im Vertrieb

    77 Marken im Vertrieb: 71% Süßwaren, 27% Feinkost, 2% Alkohol-Spezialitäten

  • 1984

    Zuckerraffinerie Tangermünde

    Importhaus Wilms wird Unternehmen der Zuckerraffinerie Tangermünde, Hamburg (heutige Zertus-Gruppe)

  • 1996

    Warenverteilzentrum Alzey

    Bau des Warenverteilzentrums in Alzey – in dem voll automatisierten Logistik- und Warenverteilzentrum stehen 20.000 Euro-Paletten nach CCG1-Standard zur Verfügung.

  • 2010

    Umzug nach Walluf

    Der Sitz der Verwaltung wird nach Walluf verlegt

  • 2014

    Status Vertrieb

    34 Marken im Vertrieb: 35% Süßwaren, 65% Feinkost

Management-Team

Karl Henecka Geschäftsführer
Dr. Jens Wiese Geschäftsführer / Leitung Finanzen, Verwaltung, Logistik
Jost Pälike Geschäftsführer / Leitung Vertrieb
Anja Dilberowic Marketing Direktor (Dachau)
Jörg Saalwächter Marketing Direktor (Walluf)
Markus Krick Leitung Unternehmensentwicklung & Strategie

Our Locations

Importhaus Wilms / Impuls GmbH & Co. KG
Am Klingenweg 6A
65396 Walluf
Importhaus Wilms / Impuls GmbH & Co. KG
Felix-Wankel-Straße 12a
85221 Dachau
Importhaus Wilms / Impuls GmbH & Co. KG
Robert-Bosch-Str. 33
55232 Alzey
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What makes us stand out as an employer?

Our guiding principle is clear: "Everything we are, we owe to our employees!"

A cooperative partnership, a great team, a varied daily routine - just three important “soft facts” for choosing the right employer!

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Open Job Positions

A strong team is the key to creating success stories for our brands. Write your own personal success story together with us!