High Competence in the Non-Food Segment with Water Wipes
In the non-food category, Wilms is currently represented in the baby care segment with the brand WaterWipes.
The focus on wet wipes within the hygiene sector has been rising strongly for years all across the world. No wonder, then, that this market is expanding in Germany. In baby care in particular, the moist wipes for quick and gentle cleaning are highly practical and convenient to use.
We have been distributing this strong brand since 2017, with a focus on drugstores. Last year, WaterWipes grew strongly in the baby wipes category in Germany, contributing to the overall growth of the category with an increase of over 16%.
The brand and product stand for purity and skin compatibility. These baby wipes have only two other ingredients in addition to the wipe itself - 99.9% water and 0.1% grapefruit extract for a gentle cleansing effect. Nothing else! And they are good for the environment too, as all WaterWipes products have been 100% biodegradable since July 2021.
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